Research Samples

WeAreHome and Undocublack (Comm Strategy for Digital Activism)

For my communication strategy for digital activism class, the task was to research how immigrants are framing (communicating about) their place in US society since Biden took office. After gathering information on background, methods, literature review, and in-depth analysis. The findings showed who is behind the movement, and the narrative of reporting among others

WeAreHome and Undocublack (Comm Strategy for Digital Activism)

For my communication strategy for digital activism class, the task was to research how immigrants are framing (communicating about) their place in US society since Biden took office. After gathering information on background, methods, literature review, and in-depth analysis. The findings showed who is behind the movement, and the narrative of reporting among others

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World Chicago (Public Relations Foundation)

World Chicago was to create a messaging strategy that can be adopted across different media channels. conducted extensive research on background, media relevance, target audiences, benchmark analysis, and messaging strategies. Conducted a communication audit and recommended some tactics.

My proposed solution was to optimize social media fliers, website videos, and blog posts showed using different copies and images would create a well-rounded messaging strategy.

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UNA-USA Chicago (Research, Data, and Insights)

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UNA-USA asked to conduct secondary research to identify key questions to be solved by primary research; design and conduct primary research on the business problem: Why doesn’t GenZ` (particularly those between ages 18-26) follow their social media platforms? collect and analyze primary data and derive actionable insights and evidence-based recommendations based on the bus. Conducted a situational analysis, and survey development,

Findings showed that social development had the highest-ranking mean for importance amongst participants, and social media and email are the most used sources of news information
“Gaining practical experience”, and “Doing something worthwhile” are most impactful for people to volunteer and follow UNA Chicago. These insights can help UNA with its marketing strategy and appeal to a wider target audience.